Top 5 Persuasive Essay Writing Techniques


Persuasive Essay: Understanding The Writing Style

Thinking of drafting a superb Persuasive piece for your school or college assignment?  Before you begin the content creation part, it’s vital to begin with the lucid understanding of what exactly is a Persuasive essay and what it entails.

What Is A Persuasive Essay?

A persuasive essay is a literary artifact that aims at highlighting a certain paradigm and your specific perspective on it (favorable or opposing) with the sole aim to convince the other reader of your opinion. It includes an in-depth explanation of the chosen subject with strong supporting evidence to justify your claims and position. It must include compelling content to persuade the reader to believe your point of view and behave in a specified manner.

Your essay must be well-drafted comprising of conspicuous content to woo your audience and to encourage them to read on further. One must be cognizant of the utile guidelines for penning perfect content for your paper. Here is an insight into the best writing techniques for crafting a whoa-worthy read.

Focus On The ‘Empathy’ Factor

Writing a persuasive essay requires sharp focus and diligence for issue analysis. A good idea to persuade your reader to believe your notion is to use the ‘empathy’ factor to bond with them better. This persuasion technique helps to identify any emotional distress that the audience is experiencing and helps resonate with it. When you understand your audience better, you’ve more leverage to draft convincing arguments designed keeping this empathy aspect in mind. This helps in morphing people’s perspectives and channeling them towards your specific stance so they are motivated to take up on your recommended solution.

Get To Know Your Reader Better

The purpose of a persuasive essay is to persuade your reader to agree with your arguments and the most effective strategy to lure them is by creating that ‘personal’ vibe. According to the FESP framework proposed by Michael Port,you should essentially write with your audience in mind. Focus on elements like ‘how would they feel about an issue?’ and how does the world appear to them in physical, emotional, spiritual and physical terms.

Connect with them on an emotional level and see how they’d respond to the subject being discussed; would they be more favorably inclined towards it or oppose it strongly? Researching about expert opinions on the matter and individual feedback from relevant sources helps evaluate such behavioral outcomes and personal opinions with more efficacy. With a limpid understanding of your audience and their perspective, you steer your content writing into the right direction where they’d be compelled to agree with you.

Add Powerful Supporting Evidence

A really effective technique for creating an impressive persuasive essay is to add strong justifications for your chosen position and any claims you make relative to it. Go for a profound research on your chosen theme and include elaborate evidence through statistical data, proven theories, expert opinion, ‘what-if’ or ‘suppose’ hypothetical scenarios and expert judgment from influencers. If you’re using any real-life examples, testimonials or case studies, then ensure that they’re compelling enough with true stories of personal experiences to augment your stance and any related argument. The aim eventually is to drive required action from your reader through ‘Social Proof’.

Social proof is a phenomenon that influences similar actions derived from other’s behavior that people assume to manifest proper disposition for a certain situation. If you’re recommending solutions or actions for your chosen essay idea or issue, then the best way to persuade people to act on your suggestions or think differently about the problem is through strong evidence that reflects ‘social proof’. This could be achieved using value-added testimonials, case studies, expert judgment and user stories that augment your perspective on the issue.

Tone Matters-Step Up The Emotional Connect

Your readers will react to what they see in your write-up. Your tone will set the route for your audience to go with you or against your stance. For a persuasive essay, you want to connect with your reader at an emotional echelon to encourage them to agree with your opinion. A robot writing a literary piece will have a different impact than a read that imparts a more humane vibe. The content should reflect a more human feel; as if a real person is talking to the reader; Packs more punch and hits the ‘connect’ spot right away. Make sure your tone is interesting, less formal and more personal to make your content more engaging and insightful.

Use Active voice where possible. For example, ‘Sales pages aren’t read by a lot of people as they find them boring’ sounds pallid compared to ‘Did you know that sales pages aren’t read by most people, because they find them tedious & boring?’. A human tone helps build trust and compassion where the reader can relate to your opinion and understand your perspectives better.

Pick A Unique, Debatable & Interesting Theme

Choose a topic that’s fascinating, diverse and interesting; something that excites you and inspires you to explore it further and write about it. A nice way to think up cool persuasive essay topics is to brainstorm with your peers, instructors or subject matter experts. There are a slew of fabulous themes online that you could search for based on popular disciplines like Fashion, Law, Lifestyle, Technology and Innovation etc. The key is to narrow down a topic that provides a colossal footboard to conceptualize opinions, develop ideas and core arguments.

Always pick a theme that pique’s the reader’s interest, connects naturally with your reader and encourages you to present your perspective or stance clearly along with a strong refutation of the opposing view. It’s wise to include any limitations or weak theories for the opposing paradigm in your persuasive essay structure, primarily the body. The more interesting your topic, the more argumentative & informative content you can add to your paper to successfully convince your audience and influence them in a positive way.

Wondering how to write a persuasive essay that will impress your readers and is an indelible read? Creating brilliant content for your essay is not at all gritty. Just use our writing guidelines above to craft the perfect paper that has the power to transform paradigms and inspire your audience.